Learn how marketers and advertisers are maximizing revenue through optimized spend and efficient targeting. Our research covers how they most effectively reach consumers and which channels have the most growth potential – both now and in the coming years. We analyze how consumers are spending their time and money, how marketers and advertisers are most effectively reaching consumers, and which channels have the most growth potential – both now and in the coming years.
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e market st, Latest Ecommerce & Retail data and analysis from EMARKETER including reports, charts, and articles. By device type, smartphones captured 72.67% of the e-commerce market share in 2025 and are registering an 18.17% CAGR through 2031. By payment method, digital wallets contributed 43.92% to the e-commerce market size in 2025 and Buy Now Pay Later is rising at a 19.28% CAGR.
